{"id":2550,"date":"2025-04-15T05:00:09","date_gmt":"2025-04-15T04:00:09","guid":{"rendered":"https:\/\/monta.com\/en-us\/?p=2550"},"modified":"2025-04-15T13:16:17","modified_gmt":"2025-04-15T12:16:17","slug":"utility-rebate-programs-ev-charging","status":"publish","type":"post","link":"https:\/\/monta.com\/en-us\/blog\/utility-rebate-programs-ev-charging\/","title":{"rendered":"Utility Rebate Programs vs Operating the Network: The U.S. Playbook"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\"  width=\"2400\" height=\"1256\" src=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/hero-image-utilities.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"growing utlity business with ev charging platform\" style=\"object-fit:cover;\" srcset=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/hero-image-utilities.png 2400w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/hero-image-utilities-300x157.png 300w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/hero-image-utilities-1024x536.png 1024w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/hero-image-utilities-768x402.png 768w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/hero-image-utilities-1536x804.png 1536w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/hero-image-utilities-2048x1072.png 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n<p>In Europe, utilities are playing a very different game when it comes to EV charging. And it\u2019s not just about supplying electricity. Many utilities (or their subsidiaries) actually operate the charging networks. <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/monta.com\/en\/case-studies\/how-the-utility-giant-norlys-is-taking-over-the-danish-ev-charging-market\/\">Norlys<\/a> in Denmark, one of Monta\u2019s largest partners, runs a broad operation spanning DC fast charging, workplace setups, on-street chargers, and in-home solutions.<\/p>\n\n\n\n<p>This trend is consistent across Europe. EDF in France, Iberdrola in Spain, Enel X in Italy. All major energy players also act as charging network operators. For providers of <a href=\"https:\/\/monta.com\/en-us\/\">EV charging software<\/a>, these utilities are prime targets.<\/p>\n\n\n\n<p>But cross the Atlantic, and you\u2019ll find a stark contrast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Utility Rebate?<\/h2>\n\n\n\n<p>Utility rebates act as a financial nudge. Instead of building public EV charging infrastructure themselves, many U.S. utilities offer cash incentives to those who will. These rebates help cover installation and hardware costs. Sometimes it can be just a few thousand dollars per EV charger, sometimes significantly more for fast-charging projects.<\/p>\n\n\n\n<p>But it\u2019s not a free lunch. In return, utilities want something back: <strong>data<\/strong>. Operators must use pre-approved hardware, share charging session information, and often meet specific formatting and reporting requirements. The end goal? Better visibility into grid impact, smoother energy planning, and a faster rollout of EV charging equipment without the utility needing to become a network operator.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Role of Utilities in EV Charging in the USA<\/h2>\n\n\n\n<p>In the US, utilities are rarely the ones building or operating public charging networks. There are some exceptions, like FPL Evolution, but they\u2019re few and far between. Why? A mix of low electric vehicle adoption in some regions, a lack of clear revenue incentive, and heavy lobbying from companies like ChargePoint, which have pushed regulators to keep utilities out of the network business.<\/p>\n\n\n\n<p>So while utilities benefit from the increased power usage that electric vehicles bring, they tend to leave the infrastructure build-out to private actors. Their role? Supporting from the sidelines, often through generous funding mechanisms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utility Rebate Programs Are Shaping the EV Charging Infrastructure Landscape<\/h2>\n\n\n\n<p>Instead of building networks, utilities offer a range of rebate programs to encourage others to do it. These programs help offset the high upfront costs of charging infrastructure, which can otherwise be a serious barrier to entry.<\/p>\n\n\n\n<p>Depending on the utility and location, available incentives range from $1,000 to $5,000 for a Level 2 charger to upwards of $40,000 or more for a DC fast charger. Here are some key examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/crt.sce.com\/program-details\" target=\"_blank\" rel=\"noreferrer noopener\">SCE Charge Ready Transport<\/a>: Helps businesses install charging for electric fleets at little to no cost.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.nationalgridus.com\/MA-Business\/Commercial-and-Fleet-EV-Programs\/Public\/Public-Workplace-Programs\" target=\"_blank\" rel=\"noreferrer noopener\">National Grid\u2019s Public\/Workplace Program<\/a>: Covers up to 100% of electrical infrastructure costs and offers charging equipment rebates.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.firstenergycorp.com\/help\/electric-vehicles\/nj-ev\/new-jersey-ev.html\" target=\"_blank\" rel=\"noreferrer noopener\">FirstEnergy NJ EV Program<\/a>: Up to $50,500 per DCFC port and $11,100 for Level 2 installations.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.nyserda.ny.gov\/All-Programs\/Charge-Ready-NY\" target=\"_blank\" rel=\"noreferrer noopener\">NYSERDA Charge Ready NY 2.0<\/a>: Offers $2,000 to $4,000 per port for Level 2 EV chargers.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.myavista.com\/energy-savings\/electric-transportation\/for-your-business\" target=\"_blank\" rel=\"noreferrer noopener\">Avista\u2019s Business Charging<\/a>: Covers up to $5,000 per port for Level 2 EV charging stations.<\/li>\n<\/ul>\n\n\n\n<p>These incentive amounts make projects more financially feasible, especially for businesses or municipalities. But they come with strings attached.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Hidden Complexity: Data Sharing and Compliance<\/h2>\n\n\n\n<p>To benefit from a utility rebate program, operators must adhere to strict technical and administrative requirements. Chief among them? <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/monta.com\/en\/blog\/data-sharing-ev-charging-ecosystem\/\">Data sharing<\/a>.<\/p>\n\n\n\n<p>Rebates are typically tied to EV charging equipment on an <strong>Approved Provider List<\/strong> (APL) or <strong>Qualified Product List<\/strong> (QPL). To stay compliant, operators must use approved EVSE and submit detailed usage data to the utility. This often includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Session start and stop times<\/li>\n\n\n\n<li>Serial numbers of chargers<\/li>\n\n\n\n<li>Peak power levels<\/li>\n\n\n\n<li>Total energy dispensed<\/li>\n<\/ul>\n\n\n\n<p>Why so much data? Utilities need to plan and monitor grid impact. But compliance is no small feat. There\u2019s almost no standardization across utilities. Some require monthly reports, others quarterly. In Colorado, you might submit Session Time in column D. In Washington State, it&#8217;s column F. Some want annual summaries. Others request 15-minute interval data, which generates massive files.<\/p>\n\n\n\n<p>For Monta, this means understanding and adapting to each program\u2019s unique demands. While Monta doesn\u2019t operate networks directly, our software supports partners who must report this data. That makes us part of the compliance equation.<\/p>\n\n\n\n<p>And we\u2019ve gone all-in. We\u2019re now approved for over <strong>15 major programs<\/strong> in the US. But it hasn\u2019t been easy. Some utilities (notably Eversource and National Grid in the Northeast) remain reluctant to expand their APLs. That\u2019s a bottleneck. We\u2019ve had deals stall because Monta isn\u2019t listed on an obscure PDF buried on a utility website.<\/p>\n\n\n\n<p>Even more frustrating? Often, the data collected isn\u2019t even reviewed by the utilities. It&#8217;s handled by third-party aggregators. And those aggregators can\u2019t always explain how, or if, the data is used meaningfully.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Carbon Credits and the Fine Print<\/h2>\n\n\n\n<p>Here\u2019s where things get even more interesting. California (and increasingly, Oregon and Washington) operates under the <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/ww2.arb.ca.gov\/our-work\/programs\/low-carbon-fuel-standard\">Low Carbon Fuel Standard (LCFS)<\/a>, a system that assigns tradable credits to low-carbon fuel producers.<\/p>\n\n\n\n<p><a href=\"\/en-us\/business-solutions\/network-operator\/\">EV charging operators<\/a> can earn LCFS credits based on electricity dispensed. These credits have real monetary value and can be sold to companies that produce more carbon-intensive fuels.<\/p>\n\n\n\n<p>But there\u2019s a catch. Many utility incentive agreements include clauses that transfer the rights to these credits to the utility itself. It\u2019s buried in the data sharing agreement. So while you might save $10K on your install, you could be forfeiting tens of thousands in long-term credit revenue.<\/p>\n\n\n\n<p>This isn\u2019t always disclosed clearly. Some operators only realize they\u2019ve signed away credit rights after the fact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Monta Approach: Compliance as a Service<\/h2>\n\n\n\n<p>At Monta, our core philosophy is to<strong> empower operators<\/strong>. More control, more transparency, better tools.<\/p>\n\n\n\n<p>But rebate compliance is the one area where we take a different approach. Our partners don\u2019t want to deal with complicated CSV formats or monthly submissions to four different utilities. They want hands-off compliance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/data-reporting-system-overview-1024x392.png\" alt=\"system overview diagram of Monta's data reporting platform\" class=\"wp-image-2559\" srcset=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/data-reporting-system-overview-1024x392.png 1024w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/data-reporting-system-overview-300x115.png 300w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/data-reporting-system-overview-768x294.png 768w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/data-reporting-system-overview-1536x588.png 1536w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/04\/data-reporting-system-overview.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Monta is not just doing data engineering. Monta is quietly taking care of the most bureaucratic part of running a charging network.<\/figcaption><\/figure>\n\n\n\n<p>That\u2019s why we\u2019re building a comprehensive data sharing architecture that automates the entire flow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Data ingestion<\/strong>: Collecting raw charger session data<\/li>\n\n\n\n<li><strong>Data transformation<\/strong>: Formatting per utility-specific schema<\/li>\n\n\n\n<li><strong>Data extraction<\/strong>: Automated report generation and delivery<\/li>\n<\/ol>\n\n\n\n<p>We know how fragmented the landscape is, and we\u2019re building for scale across the US and Europe. Our platform is already integrated with multiple country-level registries in Europe and many utility portals in the US.<\/p>\n\n\n\n<p>Operators using Monta don\u2019t need to worry about whether \u201cPort ID\u201d goes in Column G or if the serial number requires a 10-digit format. We handle it.<\/p>\n\n\n\n<p><em>There\u2019s more on this in our article: <a href=\"https:\/\/monta.com\/en\/blog\/data-sharing-ev-charging-ecosystem\/\" target=\"_blank\" rel=\"noreferrer noopener\">The rise of data sharing in the EV charging ecosystem<\/a>.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bottom Line<\/h2>\n\n\n\n<p>Utilities in the US aren\u2019t competing with <a href=\"\/en-us\/business-solutions\/network-operator\/\">network operators<\/a>. They\u2019re funding them. Through the rebate program ecosystem, they\u2019re catalyzing infrastructure growth without taking on the operational burden.<\/p>\n\n\n\n<p>But with every dollar of funding comes a data requirement. For operators, the real challenge isn\u2019t just installing hardware. It\u2019s staying compliant with evolving, inconsistent rules.<\/p>\n\n\n\n<p>That\u2019s why Monta is going beyond traditional <a href=\"https:\/\/monta.com\/en-us\/monta-hub\/\">CPMS<\/a>. We\u2019re not just a tool to manage EV chargers. We\u2019re a platform for rebate-ready, regulation-compliant, operator-friendly EV charging networks. One that understands how the system works and where the pitfalls lie.<\/p>\n\n\n\n<p>Let the utilities fund the buildout. We\u2019ll handle the fine print.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Europe, utilities are playing a very different game when it comes to EV charging. And it\u2019s not just about supplying electricity. Many utilities (or their subsidiaries) actually operate the charging networks. Norlys in Denmark, one of Monta\u2019s largest partners, runs a broad operation spanning DC fast charging, workplace setups, on-street chargers, and in-home solutions. &hellip; <a href=\"https:\/\/monta.com\/en-us\/blog\/utility-rebate-programs-ev-charging\/\">Continued<\/a><\/p>\n","protected":false},"author":57,"featured_media":2551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-2550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charge-station-management"],"acf":[],"featured_media_global":[],"_links":{"self":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/posts\/2550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/comments?post=2550"}],"version-history":[{"count":8,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/posts\/2550\/revisions"}],"predecessor-version":[{"id":2568,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/posts\/2550\/revisions\/2568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/media\/2551"}],"wp:attachment":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/media?parent=2550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/categories?post=2550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/tags?post=2550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}