{"id":2700,"date":"2025-06-12T09:06:38","date_gmt":"2025-06-12T08:06:38","guid":{"rendered":"https:\/\/monta.com\/en-us\/?p=2700"},"modified":"2025-11-06T10:44:46","modified_gmt":"2025-11-06T09:44:46","slug":"from-fuel-profits-to-power-plays-why-ev-charging-is-your-next-big-move","status":"publish","type":"post","link":"https:\/\/monta.com\/en-us\/blog\/from-fuel-profits-to-power-plays-why-ev-charging-is-your-next-big-move\/","title":{"rendered":"From Fuel Profits to Power Plays: Why EV Charging Is Your Next Big Move"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\"  width=\"1200\" height=\"630\" src=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/02\/How-Gas-Stations-Can-Flourish-in-the-EV-Era_still-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A brightly lit gas station at night, showcasing modern design elements against a dark blue background, with the title prominently displayed.\" style=\"object-fit:cover;\" srcset=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/02\/How-Gas-Stations-Can-Flourish-in-the-EV-Era_still-1.png 1200w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/02\/How-Gas-Stations-Can-Flourish-in-the-EV-Era_still-1-300x158.png 300w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/02\/How-Gas-Stations-Can-Flourish-in-the-EV-Era_still-1-1024x538.png 1024w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/02\/How-Gas-Stations-Can-Flourish-in-the-EV-Era_still-1-768x403.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<p>If you run a gas station, you already know the margin game. Gasoline doesn\u2019t pay the bills \u2014 snacks, coffee, and impulse buys do. But EVs change the rules. Longer dwell times, lower competition, and better charging margins make this the most profitable shift the industry has seen in decades.<\/p>\n\n\n\n<p>By 2030, EVs are projected to make up over 50% of new car sales in the U.S. Industry leaders including Shell, Circle K, Sheetz, and Wawa are already adding EV chargers at their locations, particularly on major travel routes. This guide shows what works \u2014 and what to avoid \u2014 based on the experience of these and other forward-thinking operators.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Leading Gas Stations in Europe Turned EV Into Revenue<\/h2>\n\n\n\n<p>Unlike a petrol pump, an EV charger is not plug-and-play. It\u2019s a digital, dynamic asset that needs to be managed daily.<\/p>\n\n\n\n<p>The most successful operators know this isn\u2019t just about plugging in new equipment. Many who tried outsourcing quickly realized it meant losing control over pricing, branding, and support. Others underestimated the complexity of managing roaming, OCPP protocols, or load balancing, only to find themselves fielding complaints and system failures they didn\u2019t fully understand.<\/p>\n\n\n\n<p>That\u2019s why the winning move is to equip your internal team or work closely with a software partner who knows EV charging inside and out \u2014 not just how to install hardware, but how to make it profitable, scalable, and reliable every day.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/uno-chargers-1024x576.webp\" alt=\"Bright yellow EV charging stations under a canopy, featuring large digital display showing charging rate and prices against a blue sky.\" class=\"wp-image-2701\" srcset=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/uno-chargers-1024x576.webp 1024w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/uno-chargers-300x169.webp 300w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/uno-chargers-768x432.webp 768w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/uno-chargers-1536x864.webp 1536w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/uno-chargers.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Uno-X rolled out over 1,000 DC chargers across Denmark and Norway with Monta, manageing pricing, uptime, user experience, and payments \u2014 all in one place. That\u2019s what scalability looks like.<\/p>\n\n\n\n<p>\u201cWe&#8217;re proud to partner with Monta, the leading software company in the EV charging industry. Together, Monta and UNO-X are making it easier for everyone to drive EVs. By integrating cutting-edge technology and unparalleled accessibility, we&#8217;re powering a greener, more sustainable future for all,\u201d Bo Bendixen, CFO at Uno-X<\/p>\n\n\n\n<p><a href=\"https:\/\/monta.com\/en\/case-studies\/uno-x\/\">Read the Uno X Case Study<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Redesign Your Gas Stations for EV Drivers<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Plugin-ease@4x-1-1024x648.png\" alt=\"Four white cars are arranged at a grid intersection, with a blue EV charging station marked by a lightning bolt in the center.\" class=\"wp-image-2706\" srcset=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Plugin-ease@4x-1-1024x648.png 1024w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Plugin-ease@4x-1-300x190.png 300w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Plugin-ease@4x-1-768x486.png 768w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Plugin-ease@4x-1.png 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>EV drivers stay longer. That means your site layout and store experience matter more than ever. Top-performing sites focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dedicated EV lanes that don\u2019t interfere with fuel traffic<\/li>\n\n\n\n<li>Extra space and functionality for cars to line up for charging during busy times, like long weekends or holiday road trips<\/li>\n\n\n\n<li>Visibility: live pricing and availability displayed on roadside signage<\/li>\n\n\n\n<li>In-store upgrades that make waiting a profit opportunity (comfortable seating, food, Wi-Fi)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t Underestimate EV Hardware Decisions<\/h2>\n\n\n\n<p>Choosing charging hardware is a strategic decision. The wrong hardware leads to outages, unhappy drivers, and lost revenue.<\/p>\n\n\n\n<p>Look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands with multi-year field performance and serviceability<\/li>\n\n\n\n<li>Full OCPP compliance<\/li>\n\n\n\n<li>Easy-to-use UI, fast repairs, and flexible integration with your preferred software<\/li>\n<\/ul>\n\n\n\n<p>Resist bundled vendor solutions that lock you into one hardware and software ecosystem. Uno-X chose a modular approach and now runs a large network with full control.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consider Grid Impacts<\/h2>\n\n\n\n<p>EV charging puts a new kind of pressure on your site. Grid costs can spiral if unmanaged.<\/p>\n\n\n\n<p>With smart load balancing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You avoid overpaying for peak capacity<\/li>\n\n\n\n<li>You balance usage across multiple chargers and sites<\/li>\n\n\n\n<li>You delay costly infrastructure upgrades<\/li>\n<\/ul>\n\n\n\n<p>Monta operators typically run 150\u2013200 kW chargers. It\u2019s more than enough for today\u2019s vehicles, and efficient enough to scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Drivers Using Your Chargers and Coming Back<\/h2>\n\n\n\n<p>Visibility and simplicity drive utilization. Operators who get this right:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make payment effortless (app, NFC, card reader, QR)<\/li>\n\n\n\n<li>Show real-time charging status<\/li>\n\n\n\n<li>Provide 24\/7 multilingual support<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/payment-1024x485.png\" alt=\"Futuristic payment interface displaying cards with RFID and wallet options, featuring a balance of 128 \u20ac and logos for Google Pay and Apple Pay.\" class=\"wp-image-2708\" srcset=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/payment-1024x485.png 1024w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/payment-300x142.png 300w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/payment-768x364.png 768w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/payment-1536x727.png 1536w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/payment.png 1637w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Utilization grows fastest when drivers trust your site and tell others. That\u2019s why great support and reliability matter more than flashy speeds.<\/p>\n\n\n\n<p>Add loyalty perks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discounts on in-store purchases after charging<\/li>\n\n\n\n<li>Charge packages for fleets or repeat users<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Reliability: The Metric That Matters Most<\/h2>\n\n\n\n<p>Unlike traditional gas pumps, EV chargers fail more frequently and chargers being down can quickly impact your brand and revenue. Uptime means more than just being &#8220;online.&#8221;<\/p>\n\n\n\n<p>Top operators monitor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Session success rates (not just availability)<\/li>\n\n\n\n<li>Failure patterns and root causes (cable issues, payment faults)<\/li>\n\n\n\n<li>Real-time data across locations<\/li>\n<\/ul>\n\n\n\n<p>Monta provides alerts for anything unusual \u2014 even drops in kWh sold per site. That kind of visibility is why leading brands stick with us.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Profitability Isn\u2019t Just About Electricity Margins<\/h2>\n\n\n\n<p>Charging margins can reach $0.30 per kWh \u2014 far better than fuel. But that\u2019s just the start.<\/p>\n\n\n\n<p>There are several ways to turn charging into a profit center beyond just kWh margins. Dynamic pricing during high-demand periods allows you to protect margin and better manage flow. Grid balancing programs can earn you incentives for adjusting energy use at key times. In-store media screens or advertising create new revenue streams. And creative cross-promotions \u2014 like bundling a meal deal with a charge \u2014 increase retail spend while boosting charger use.<\/p>\n\n\n\n<p>Operators like QuickTrip are discovering that layering in too many third parties gets in the way. Owning the charging experience drives both control and margin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Managing Revenue Streams Without the Headache<\/h2>\n\n\n\n<p>EV revenue is fragmented. You\u2019re dealing with roaming partners, app providers, fleet deals, and on-site payments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Financial-dashboard-1024x611.png\" alt=\"Financial dashboard displaying transaction details, wallet balance of $15, and sections for overview, payments, and accounts, with a light color scheme.\" class=\"wp-image-2711\" srcset=\"https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Financial-dashboard-1024x611.png 1024w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Financial-dashboard-300x179.png 300w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Financial-dashboard-768x458.png 768w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Financial-dashboard-1536x916.png 1536w, https:\/\/monta.com\/app\/uploads\/sites\/23\/2025\/06\/Financial-dashboard.png 1665w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Operators need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One dashboard for all payment methods and partners<\/li>\n\n\n\n<li>Automated reconciliation and pricing updates<\/li>\n\n\n\n<li>Refund handling and transaction transparency<\/li>\n<\/ul>\n\n\n\n<p>Monta ties it all together so you don\u2019t need a full-time finance person for every station.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Scaling Efficiently<\/h2>\n\n\n\n<p>If you&#8217;re running one site now, prepare to manage ten. And if you have ten, you\u2019ll want to scale to fifty.<\/p>\n\n\n\n<p>You\u2019ll need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remote firmware updates<\/li>\n\n\n\n<li>Real-time issue diagnosis<\/li>\n\n\n\n<li>Smart alerts for proactive fixes<\/li>\n\n\n\n<li>Centralized dashboards for pricing, load, and support<\/li>\n<\/ul>\n\n\n\n<p>Uno-X is doing this across two countries \u2014 without tripling their headcount. That\u2019s the difference when you choose a scalable platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: The Energy Transition Is Here\u2014Are You Ready?<\/h2>\n\n\n\n<p>EV charging isn\u2019t the future. It\u2019s already reshaping retail fueling. The gas stations that win will be those who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Move early<\/li>\n\n\n\n<li>Own their user experience<\/li>\n\n\n\n<li>Get smarter with every site they add<\/li>\n<\/ul>\n\n\n\n<p>You already run high-volume real estate. You know how to attract and serve drivers. Now it\u2019s time to turn that skillset into your next big revenue stream.<\/p>\n\n\n\n<p>Let\u2019s build the next 1,000 sites \u2014 smarter, faster, and with your brand in the driver\u2019s seat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you run a gas station, you already know the margin game. Gasoline doesn\u2019t pay the bills \u2014 snacks, coffee, and impulse buys do. But EVs change the rules. Longer dwell times, lower competition, and better charging margins make this the most profitable shift the industry has seen in decades. By 2030, EVs are projected &hellip; <a href=\"https:\/\/monta.com\/en-us\/blog\/from-fuel-profits-to-power-plays-why-ev-charging-is-your-next-big-move\/\">Continued<\/a><\/p>\n","protected":false},"author":64,"featured_media":2529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[41],"class_list":["post-2700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monta-update","tag-turnkey-providers"],"acf":[],"featured_media_global":[],"_links":{"self":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/posts\/2700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/comments?post=2700"}],"version-history":[{"count":7,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/posts\/2700\/revisions"}],"predecessor-version":[{"id":4475,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/posts\/2700\/revisions\/4475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/media\/2529"}],"wp:attachment":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/media?parent=2700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/categories?post=2700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/tags?post=2700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}