{"id":5516,"date":"2026-04-08T12:47:59","date_gmt":"2026-04-08T11:47:59","guid":{"rendered":"https:\/\/monta.com\/en-us\/?post_type=press&#038;p=5516"},"modified":"2026-04-08T12:48:00","modified_gmt":"2026-04-08T11:48:00","slug":"monta-launches-in-canada-sobeys-flagship-customer","status":"publish","type":"press","link":"https:\/\/monta.com\/en-us\/press\/monta-launches-in-canada-sobeys-flagship-customer\/","title":{"rendered":"Monta Officially Launches in Canada with Leading Retailer Sobeys as Flagship Enterprise Customer"},"content":{"rendered":"<p><strong>Toronto, April 8, 2026<\/strong> &#8211; <a href=\"https:\/\/monta.com\/en-us\/\">Monta<\/a>, a Copenhagen-founded company powering the backend software for EV chargers, today announced its official launch in Canada with <a href=\"https:\/\/www.sobeys.com\/\" target=\"_blank\" rel=\"noopener\">Sobeys<\/a>, one of the country&#8217;s largest grocery retailers, as its flagship enterprise customer. Sobeys will use Monta&#8217;s platform to power its nationwide workplace charging rollout.<\/p>\n<p>Canada&#8217;s EV charging infrastructure is growing rapidly, with public charging ports <a href=\"https:\/\/electricautonomy.ca\/data-trackers\/public-charging-networks\/2025-03-06\/2025-public-ev-charging-networks-canada\/\" target=\"_blank\" rel=\"noopener\">increasing 24% year-over-year<\/a> across 13,000 stations. The federal government has committed over $1.2 billion to support the deployment of tens of thousands of EV chargers, and Canada\u2019s Electric Vehicle Availability Standard sets a path to 100% zero-emission vehicle sales by 2035. Yet challenges remain including charging software fragmentation and <a href=\"https:\/\/connect.electrumcharging.com\/blog\/canadas-ev-charging-boom#\/find\/nearest?country=CA\" target=\"_blank\" rel=\"noopener\">reliability concerns<\/a>, as operators and governments work to improve uptime and interoperability across networks.<\/p>\n<p>Monta&#8217;s software is purpose-built to solve these challenges. Founded in Denmark in 2020, the company has scaled to support over 3 million charging sessions per month across over 250,000 commercial chargers under supervision. Monta&#8217;s software is compatible with over 900 charger models from over 250 hardware brands, giving operators the flexibility to build and manage networks without hardware lock-in.<\/p>\n<p>&#8220;Canada&#8217;s charging market is growing fast, and operators need software they can trust to grow with them,&#8221; said Casper Rasmussen, CEO and co-founder of Monta. &#8220;Having Sobeys as a flagship enterprise customer to launch in Canada is a milestone for us. We&#8217;ve spent five years building an open, reliable platform in Europe and the US, and we&#8217;re ready to bring that same foundation to Canadian operators.&#8221;<\/p>\n<p>&#8220;At Sobeys, we&#8217;re committed to making sustainable choices easier for our employees and communities. Partnering with Monta gives us a reliable, scalable platform to roll out EV charging across our national network,&#8221; said Natashia Dunham, National Director Real Estate.<\/p>\n<p>Monta is already operational in Canada with several Canadian operators, including a multifamily and public network operator, an installer operator, and a Canadian utility supporting a public charging pilot. Monta&#8217;s platform is built with the compliance and security Canadian operators need, including SOC 2 Type 2 and ISO 27001 certification. The platform supports carbon credit data capture for Canadian programs, including CFR and British Columbia&#8217;s provincial program. Monta is also in the process of completing a roaming integration with ChargeHub, making Monta-powered chargers discoverable and accessible to drivers across Canada.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>Danish EV charging software marks official Canadian market entry with Sobeys&#8217; nationwide workplace charging rollout<\/li>\n<li>Canada becomes a core market for Monta <a href=\"https:\/\/natural-resources.canada.ca\/energy-efficiency\/transportation-energy-efficiency\/resource-library\/electric-vehicle-charging-infrastructure-canada\" target=\"_blank\" style=\"text-decoration: underline\">as the country rapidly scales its EV charging infrastructure<\/a><\/li>\n<\/ul>\n","protected":false},"author":67,"featured_media":5525,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"press_cat":[45],"press_tags":[104,67,65],"press_language":[69],"class_list":["post-5516","press","type-press","status-publish","has-post-thumbnail","hentry","press_cat-monta-news","press_tags-canada","press_tags-growth","press_tags-partnerships","press_language-english"],"acf":{"logo":"","link":"","news_website_name":""},"_links":{"self":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/press\/5516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/press"}],"about":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/types\/press"}],"author":[{"embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/users\/67"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/media\/5525"}],"wp:attachment":[{"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/media?parent=5516"}],"wp:term":[{"taxonomy":"press_cat","embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/press_cat?post=5516"},{"taxonomy":"press_tags","embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/press_tags?post=5516"},{"taxonomy":"press_language","embeddable":true,"href":"https:\/\/monta.com\/en-us\/wp-json\/wp\/v2\/press_language?post=5516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}