{"id":25319,"date":"2025-08-20T08:30:00","date_gmt":"2025-08-20T07:30:00","guid":{"rendered":"https:\/\/monta.com\/en\/?post_type=case-studies&#038;p=25319"},"modified":"2026-02-27T13:11:06","modified_gmt":"2026-02-27T12:11:06","slug":"adapting-to-growth-norlys-delivers-advanced-charging-at-speed-with-monta","status":"publish","type":"case-studies","link":"https:\/\/monta.com\/en\/case-studies\/adapting-to-growth-norlys-delivers-advanced-charging-at-speed-with-monta\/","title":{"rendered":"Adapting to growth: Norlys delivers advanced charging at speed with Monta"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Customer background<\/h2>\n\n\n\n<p>In 2021, Norlys began its eMobility journey to support both the company\u2019s and Denmark\u2019s green energy transition. With a vision to become the nation\u2019s go-to provider for utilities, Norlys recognised that a robust EV charging offering was essential to retain EV customers and deliver a truly comprehensive energy solution.&nbsp;<\/p>\n\n\n\n<p>Norlys serves over <strong>600,000 energy customers<\/strong> and now operates Denmark&#8217;s second-largest public charging infrastructure &#8211; a testament to its rapid and focused progress in the EV sector.<\/p>\n\n\n<div class=\"max-w-5xl mx-auto \">\n    <quote-slider data-quotes='[{\"title\":\"\\u201cCollaborating with Monta to create a custom solution saved us years\",\"quote_text\":\"of internal development time and resources - allowing us to focus on our customers and other aspects of our utility business.\\u201d\",\"author\":\"Mikkel Hangaard Casper\",\"position\":\"e-Mobility Product Manager, Norlys\\u00a0\",\"author_image\":\"https:\\\/\\\/monta.com\\\/app\\\/uploads\\\/sites\\\/12\\\/2025\\\/08\\\/Mask-group.png\",\"company_logo\":false,\"button_label\":\"\",\"button_link\":\"\"}]' data-background=\"transparent\" \/>\n<\/div> \n\n\n<h2 class=\"wp-block-heading\">The challenge&nbsp;<\/h2>\n\n\n\n<p>As EV adoption accelerated, Norlys found that its existing EV charging platform could no longer meet customer expectations. Drivers were demanding advanced features, seamless platform integration, and transparent billing. Without these capabilities, Norlys risked losing ground to more agile competitors.<\/p>\n\n\n\n<p>In search of a solution, Norlys explored the charge point management system (CPMS) market &#8211; and consistently heard one name recommended by customers: Monta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Norlys chose Monta<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. A collaborative and flexible partnership<\/h3>\n\n\n\n<p>Norlys didn\u2019t just need a supplier &#8211; they needed a committed partner who could evolve with them. Monta demonstrated a willingness to work hand-in-hand with Norlys, incorporating their feedback directly into the product roadmap and helping ensure their EV charging offering stayed competitive as the market evolved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. A full white-label experience<\/h3>\n\n\n\n<p>To reinforce brand trust and provide a unified customer experience, Norlys leveraged Monta\u2019s fully white-labeled app &#8211; branded as <em>Norlys Charging<\/em>. This ensured a unified customer experience under the Norlys brand while leveraging Monta\u2019s full feature suite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Advanced features and seamless integration<\/h3>\n\n\n\n<p>Monta offered the home charging features Norlys customers were asking for, and critically, the platform could integrate directly with Norlys\u2019 existing infrastructure. This simplified operations and created a scalable foundation for growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The results<\/h2>\n\n\n\n<p>By choosing Monta over an in-house build, Norlys saved years of internal development time. This enabled them to launch advanced EV charging capabilities quickly &#8211; without compromising quality or innovation.<\/p>\n\n\n\n<p>In doing so, Norlys has successfully sustained growth in the EV charging sector, retained its core customer base, and maintained focus on its core energy business.<\/p>\n\n\n<div class=\"max-w-5xl mx-auto \">\n    <quote-slider data-quotes='[{\"title\":\"\\u201cPartnering with Monta and utilising their flexible solutions,\",\"quote_text\":\"such as the Partner API and white-label app, enabled us to quickly meet our customers\\u0027 EV charging needs.\\u0022\",\"author\":\"Mikkel Hangaard Casper\",\"position\":\"e-Mobility Product Manager, Norlys\\u00a0\",\"author_image\":false,\"company_logo\":false,\"button_label\":\"\",\"button_link\":\"\"}]' data-background=\"transparent\" \/>\n<\/div> \n\n\n<p><strong>Some of the key partnership highlights include: <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integration success: transparent billing<\/h3>\n\n\n\n<p>Norlys is utilising <a href=\"https:\/\/monta.com\/en\/features\/partner-api\/\" data-type=\"key_features\" data-id=\"570\">Monta\u2019s partner API<\/a> services to enhance their offering and improve the customer experience. One example of this in action; Norlys wanted their customers to see exactly how much electricity went into EV charging &#8211; directly on their monthly bill. By integrating Monta\u2019s Partner API, Norlys was able to pull precise charging data into its existing billing system. This eliminated the need to build a billing engine from scratch, and ensured that bills were accurate, transparent and easy for customers to understand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shaping the product roadmap<\/h3>\n\n\n\n<p>Norlys is actively <strong>influencing the product roadmap<\/strong> to ensure it remains aligned with their evolving needs. For instance, Norlys handles most customer support queries in-house and therefore needed the ability to separate first and second-line support roles. Monta\u2019s product team worked with Norlys to implement a solution: <strong>role segmentation<\/strong>. This resulted in Norlys having better control over platform access and improved internal support efficiency.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">White-label solution<\/h3>\n\n\n\n<p>Norlys white-labelled the Monta Charge app under the name <em>Norlys Charging<\/em>, achieving cohesive branding and full customer ownership while benefiting from all the features and ongoing improvements of the Monta platform.<\/p>\n\n\n\n<p>Rather than integrating EV charging into their award-winning energy app &#8211; which would have delayed launch and risked customer churn &#8211; Norlys chose to partner with Monta. The Monta white-label app provided advanced features out of the box, enabling faster time to market. Keeping the EV app separate also ensured traditional energy customers weren&#8217;t overwhelmed with features irrelevant to their needs.<\/p>\n\n\n<section aria-label=\"The graveyard of white-label charging apps\" class=\"bg-grey text-black  rounded-section\">\n    <div class=\"max-w-4xl mx-auto text-center\">\n                <div class=\"pill-label mb-8 \">\n            White paper        <\/div>\n                                    <h2 class=\"h2 mb-10 \">\n                The graveyard of white-label charging apps            <\/h2>\n                                <div class=\"text-lg mb-10 \">\n            <p>Discover what to keep in mind before launching a white-label app. This white paper will take you through today\u2019s mobile app landscape, the most typical features (and challenges) of white-label apps, and the extra functionalities CPMSs and EMSP apps can provide.<\/p>\n        <\/div>\n                                <div class=\"flex flex-col md:flex-row gap-4 justify-center\">\n            <a href=\"https:\/\/monta.com\/en\/downloadables\/the-graveyard-of-white-label-charging-apps\/\"                 class=\"btn-primary-blue\">\n                Access white paper            <\/a>\n                    <\/div>\n            <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>By partnering with Monta, Norlys has successfully built a competitive, customer-centric EV charging solution that complements its broader utility offering. Through smart integration, co-development, and a brand-first mindset, Norlys continues to lead Denmark\u2019s energy transition &#8211; while keeping customer satisfaction at the core.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As EV adoption surged, Norlys faced growing pressure to deliver smarter charging solutions. Instead of building in-house, they teamed up with Monta, cutting years off development, launching a branded app fast, and integrating advanced features via API. The result? Retained customers, rapid EV growth, and a focused energy business.<\/p>\n","protected":false},"author":35,"featured_media":26180,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"tags":[457],"case_study_country":[520],"product":[525,524],"company_size":[532],"industry":[539],"class_list":["post-25319","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","tag-solution-providers","case_study_country-denmark","product-monta-charge","product-monta-hub","company_size-enterprise","industry-utilities"],"acf":[],"_links":{"self":[{"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/case-studies\/25319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/users\/35"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/media\/26180"}],"wp:attachment":[{"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/media?parent=25319"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/tags?post=25319"},{"taxonomy":"case_study_country","embeddable":true,"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/case_study_country?post=25319"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/product?post=25319"},{"taxonomy":"company_size","embeddable":true,"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/company_size?post=25319"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/monta.com\/en\/wp-json\/wp\/v2\/industry?post=25319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}