Danish EV charging platform Monta chooses Miami to expand to the U.S. and support global growth of charging infrastructure market 

– New headquarters in the Wynwood neighborhood in Miami marks Monta’s entrance into its first market outside of Europe

– Company also announces partnership with Emobi, a leading EV charging ecosystem in North America, to bring its charging software to EV drivers in the Miami metro area and the U.S.

Miami – October 29th, 2024. Monta, the Copenhagen-based operating platform powering the EV charging ecosystem, announced today the opening of its U.S. headquarters in Miami, located in Wynwood neighborhood. The company’s U.S. expansion plan includes connecting 25,000 commercial charge points to its platform by the end of 2025 and 1 million charge points by the end of 2030. Monta will welcome 30 employees, including co-founder and CEO Casper Rasmussen, to its U.S. headquarters in Miami by the end of 2025. 

Despite economic and political headwinds, the EV market in Florida and in the U.S continues to grow rapidly. BCG estimates that nearly half of all new car sales in the U.S. will be electric by 2030¹, with 38% of Americans saying their next vehicle purchase will be an EV². Consumer demand is also supported by the necessary investment in charging infrastructure, with the goal of half a million public chargers in place in the next five years³. 

Yet significant challenges remain within the charging experience in the U.S., with a quarter of all charges still unsuccessful, and an additional 12% successful but with reduced power, according to ChargeHub⁴. This is due to various issues ranging from user interface problems, deficient software glitches, and complex payment processes on several mobile apps and credit card readers. Software tools are needed to enable a smoother, better-optimized charging experience and unlock EV adoption at scale in the U.S.

As EV adoption picks up pace in the United States, industry players will need a platform like ours to take their business to the next level, said Casper Rasmussen, CEO and co-founder of Monta. “Our customers and partners, many of whom already operate in the U.S. or have plans to expand here, have been asking us to bring Monta’s solution across the Atlantic to continue fueling growth across the EV charging infrastructure ecosystem. We are thrilled to announce our U.S. expansion and the opening of our new headquarters in Miami, a city we chose for its vibrant ecosystem for technology and innovation. We’re excited to become a part of the local business community!

Miami is a strategic choice for the company’s U.S. headquarters, offering access to top talent, innovation, and international opportunities in a city that is rapidly becoming a tech powerhouse. Early-stage investment into Greater Miami has more than tripled over the past five years with a positive trend observed over the past decade. Furthermore, local universities and institutions invest heavily in preparing students for tech careers, creating a robust talent pool for growing technology companies like Monta.

“Miami’s growth as a hub for innovation is clear, and we are excited to welcome Monta as they expand their U.S. presence. With venture capital investments in the Miami metro area reaching $628.8 million in Q3 alone, our city continues to attract leading companies in critical industries like EV infrastructure. Monta’s dedication to enhancing electric mobility aligns perfectly with our commitment to sustainable solutions, and we look forward to supporting their local and global efforts,” said Mayor Francis X. Suarez, City of Miami Mayor.

Since its founding in 2020, Monta has become Europe’s de facto platform for simplifying and streamlining the deployment, use, and management of EV charging infrastructure for businesses and operators. Monta’s solution also assists hardware manufacturers in optimizing their products by enabling them to benchmark charge point brands, provide insights into usage and performance, and accelerate troubleshooting and maintenance time. Following its $87 million (€80M) round of funding in January 2024, the company seeks to build off its success in Europe to bring its EV charging software to market in the U.S.

With two million monthly charging sessions and 165.000 commercial charge points on its platform, Monta has experience working with global partners like Siemens, hardware manufacturers like Rolec, and charge point operators like Uno-X or Eliso, among others. With its expansion into the U.S., Monta also announced a partnership with Emobi, the largest EV charging ecosystem in North America, to instantly bring its software to more than 118,000 charge points across the US and Canada, among which 500 in Miami and 2.500 in the city’s metropolitan area. 

“Monta’s expansion into North America is a critical step toward building a more accessible and comprehensive charging infrastructure,” said Lin Sun Fa, CEO of Emobi. “At Emobi, we share Monta’s vision for a future where sustainable transportation is within reach for everyone, and we are proud that our technology is helping power this expansion. By supporting Monta’s growth, we’re giving their customers instant access to charging networks and e-mobility partners across the U.S., accelerating the adoption of electric vehicles and making it a more seamless transition for all stakeholders.”

Juan Muldoon, a partner at Energize Capital and member of Monta’s board of directors, explains:

“The global EV charging market is expected to reach $217 billion in the next five years, with $11 billion of that total dedicated to software. As one of the fastest-growing EV software startups at its scale, Monta is well-positioned to emerge as the de facto leader in EV charging operations software. We’re proud to partner with Monta and support them in their expansion to the U.S., and we are confident in the team’s ability to build upon their success in Europe to help operators in America scale their charging infrastructure to meet the growing demands of this market.”

¹ 2024 Data: EV Adoption is Still on Pace in the US | Recurrent Auto
² Can OEMs Catch the Next Wave of EV Adopters? | BCG
³ Biden-Harris Administration Announces Over $46 Million to Enhance EV Charging Reliability and Workforce Development | Department of Energy
⁴ New: 40,000 comments on public EV charging experience
⁵ Miami | Dealroom.co