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Designing for Experience: Best Practices for Public EV Charging Sites

What makes an EV driver come back to the same charging site again and again? It’s not just charging speed. This white paper explores the physical, sensory, and practical aspects of public charge site design, from signage and parking flow to cable placement and comfort amenities. Backed by real user feedback, it’s a playbook for turning everyday charging into a seamless, brand-building experience.

What You’ll Find in This White Paper

Learn how to design EV charging sites that deliver not just power — but a positive, seamless experience from arrival to departure.

Why physical experience is as critical as uptime and app UX

Real-world driver feedback, the unexpected things that shape loyalty

Layout principles: flow, parking geometry, and findability

Accessibility and inclusion tips beyond compliance checkboxes

How to avoid common pitfalls in signage, cable length, and charger placement

Amenities and comfort, small details that earn big reviews

A cheat sheet for designing sites drivers actually prefer

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