Set a public display name for your operator

Show drivers and roaming partners one brand name instead of your registered company name, including across sub-operators.

Updated 2 November 2026

This article is for operators who want drivers and roaming partners to see one brand name instead of the operator name. You set it once in Hub, and your sub-operators can share it.

Where to find it

  1. In the sidebar, open Admin, then Operator, then Settings.

  2. Open the General tab.

  3. Under the operator name, find the Public display name field.

    The General tab of Operator settings, with the Public display name field filled in and its help popover open, and an arrow pointing at the field.

  4. Enter the name you want drivers and roaming partners to see. Use at most 100 characters.

  5. Click Save.

The field shows whether or not roaming is on. The ? icon next to the field explains who sees the name.

You need permission to view operator details to see Settings under Operator. Without permission to edit operator details, the field is read-only.

What it does

  • Drivers see the public display name instead of your operator name. It appears in the Monta app, on the in-app receipt, in discount and promotion code texts, in subscriptions and in onboarding.
  • Roaming partners receive the name instead of your operator name.
  • It does not change your registered company name or your operator name. Hub keeps showing the real operator names.
  • Some places still show the operator name, for example emails and push notifications, and the wallet receipt PDF.

If you manage sub-operators

A sub-operator without its own public display name shows the public display name of its parent operator to drivers. If a parent has one sub-operator per department, you set one brand name on the parent, and all departments show it.

  1. Set the Public display name on the parent operator.
  2. Check that Public display name for drivers is on for the parent operator. It covers all of its sub-operators.

A sub-operator can still set its own public display name. Drivers then see that name for the sub-operator.

Roaming partners receive each operator's own public display name only. A sub-operator without one is sent under its operator name, not the parent's name.

If you leave it blank

Drivers see the parent operator's public display name if the operator is a sub-operator and its parent has one. Otherwise, drivers and roaming partners see the operator name.

Changes can take time to show in search

The name in the Monta app search results updates the next time the charge point syncs. Changing the name does not start a sync.

Was this article helpful?