Designing for experience: Best practices for public EV charging sites
What makes an EV driver come back to the same charging site again and again? It’s not just charging speed. This white paper explores the physical, sensory, and practical aspects of public charge site design, from signage and parking flow to cable placement and comfort amenities. Backed by real user feedback, it’s a playbook for turning everyday charging into a seamless, brand-building experience.
What you’ll find in this white paper
Most charging sessions don’t fail because of tech, they fail because the experience on-site falls short. This guide breaks down what great site design looks like and how to think like your drivers do.
Why physical experience is as critical as uptime and app UX
Real-world driver feedback, the unexpected things that shape loyalty
Layout principles: flow, parking geometry, and findability
Accessibility and inclusion tips beyond compliance checkboxes
How to avoid common pitfalls in signage, cable length, and charger placement
Amenities and comfort, small details that earn big reviews
