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Danish EV charging platform Monta builds on its European success to expand to the US

Published: 29 October, 2024

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- Company also announces partnership with Emobi, a leading EV charging ecosystem in North America, to bring its charging software to EV drivers in the U.S.

- New headquarters in Miami marks Monta’s entrance into its first market outside of Europe

Copenhagen - October 29th, 2024. Monta, the Danish operating platform powering the EV charging ecosystem, announced today the opening of its U.S. headquarters in Miami. Following its $87 million (€80M) round of funding in January 2024, the company seeks to build off its success and experience in Europe to bring its EV charging software to market in the U.S. Monta will welcome 30 employees to its U.S. headquarters in Miami by the end of 2025. The company’s U.S. expansion plan includes connecting 25,000 commercial charge points to its platform by the end of 2025 and 1 million charge points by the end of 2030.

Since its founding in late 2020, Monta has become Europe’s de facto platform for simplifying and streamlining the deployment, use, and management of EV charging infrastructure for businesses and operators. Monta’s solution also assists hardware manufacturers in optimizing their products by enabling them to benchmark charge point brands, provide insights into usage and performance, and speed up troubleshooting and maintenance time. 

With two million monthly charging sessions and 190,000 commercial charge points on its platform, Monta has experience working with global partners like Siemens, hardware manufacturers like Rolec, and charge point operators like Uno-X or Eliso, among others. 

Despite economic and political headwinds, the EV market in the U.S. continues to grow rapidly. BCG estimates that nearly half of all new car sales in the U.S. will be electric by 2030, with 38% of Americans saying their next vehicle purchase will be an EV. Consumer demand is also supported by the necessary investment in charging infrastructure, with the goal of half a million public chargers in place in the next five years. 

Yet significant challenges remain within the charging experience in the U.S., with a quarter of all charges still unsuccessful, and an additional 12% successful but with reduced power, according to ChargeHub. This is due to various issues ranging from user interface problems, deficient software glitches, and complex payment processes on several mobile apps and credit card readers. Software tools are needed to enable a smoother, better-optimized charging experience and unlock EV adoption at scale in the U.S.

“The success we have and will keep having in Europe is the fuel of our experience and US expansion. Developing a new source of growth and revenue across the Atlantic will allow the company to keep building features that set the standard in the Europe and on a global scale.

"As EV adoption picks up pace in the United States, industry players will need a platform like ours to take their business to the next level,” said Casper Rasmussen, CEO and co-founder of Monta. “Across Europe, charging operators have been using Monta to scale up and deliver an improved experience for EV drivers for the last four years. Our customers and partners, many of whom already operate in the U.S. or have plans to expand here, have been asking us to bring Monta’s solution across the Atlantic to continue fueling growth across the EV charging infrastructure ecosystem. We are thrilled to announce our U.S. expansion and thankful to our partners and investors for their support in our mission of enabling e-mobility and electrification across the globe.”

With its expansion into the U.S., Monta also announced a partnership with Emobi, the largest EV charging ecosystem in North America, to instantly bring its software to more than 118,000 charge points in the U.S. and Canada.

“Monta’s expansion into North America is a critical step toward building a more accessible and comprehensive charging infrastructure,” said Lin Sun Fa, CEO of Emobi. “At Emobi, we share Monta's vision for a future where sustainable transportation is within reach for everyone, and we are proud that our technology is helping power this expansion. By supporting Monta’s growth, we’re giving their customers instant access to charging networks and e-mobility partners across the U.S., accelerating the adoption of electric vehicles and making it a more seamless transition for all stakeholders.”

Juan Muldoon, a partner at Energize Capital and member of Monta’s board of directors, explains:

“The global EV charging market is expected to reach $217 billion in the next five years, with $11 billion of that total dedicated to software. As one of the fastest-growing EV software startups at its scale, Monta is well-positioned to emerge as the de facto leader in EV charging operations software. We’re proud to partner with Monta and support them in their expansion to the U.S., and we are confident in the team’s ability to build upon their success in Europe to help operators in America scale their charging infrastructure to meet the growing demands of this market.”

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Thomas Lockhart

Thomas Lockhart

Head of PR & Partnership, Monta

Mail: tl@monta.com