Turn charging into loyalty
In the competitive EV charging sector, Public Charge Point Operators (CPOs) often struggle to retain customers. Charge Subscriptions offer a powerful solution to build long-term loyalty and stand out from the crowd. By turning occasional users into dedicated customers, CPOs can tackle common challenges like low traffic, low engagement, and the need for added value.
By giving EV drivers and fleet owners the option to subscribe for ongoing discounts, CPOs can create a dependable, engaging, and growth-focused network that benefits both their business and their customers. This works especially well for companies with large EV fleets that rely on public charging stations, for instance taxi or delivery companies. It’s also ideal for EV drivers who don’t have a home charger or regular commuters who might otherwise use a competitor’s network. By offering these discounts, the CPO gives drivers and businesses a reason to stick with their network.
The result? A growing user base as more drivers sign up for the subscription to enjoy consistent savings. Charge Subscriptions generate steady, predictable revenue and strengthen brand loyalty, as customers choose a more affordable and reliable charging experience.
What is the Charge Subscriptions feature?
The Charge Subscription feature allows CPOs to offer EV drivers a subscription service with benefits like consistent discounts on charging. This approach creates a “members-only” feel — like being part of an exclusive club — encouraging drivers to return regularly.
For example, a CPO might offer a monthly subscription with reduced rates at all their charge points. This simple perk translates into the potential for predictable revenue, higher customer satisfaction, and increased engagement. On the other hand, EV drivers in turn can save on their regular charging needs, strengthening their relationship with the chosen CPO.
Why charge subscriptions are a must-have for public CPOs
Public CPOs, who operate extensive EV charging networks, benefit significantly from the Charge Subscription feature. The model tackles major paint points and aligns perfectly with their goals to improve charge point utilisation and strengthen customer engagement. These are the main reasons that make this feature a win-win:
- Increased charge point use
Subscription benefits incentivise drivers to return to the same charging network, leading to higher and more reliable usage. By rewarding loyalty, CPOs build a connection with B2B and B2C customers who enjoy the cost savings and stick with their network over time. This model transforms charging into a habitual part of EV drivers’ and fleet customers’ routines, leading to steadier traffic and usage patterns. - Predictable, recurring revenue
A subscription model generates a stable, recurring revenue stream, reducing uncertainty around fluctuating traffic or seasonal dips. This stability allows CPOs to confidently plan for growth and reinvest in improving their infrastructure, expanding services, and ultimately ensuring a more reliable and accessible charging network for their customers. - Cost savings and convenience for drivers
For drivers, EV charging subscriptions mean saving money on every charge and enjoying a completely streamlined process. With automated payments and easy access, charging becomes simpler and faster. This convenience is a big draw for both individual drivers and businesses with EV fleets and a key factor in encouraging them to keep using the same network. - Greater customer engagement and loyalty
Through a strong sense of belonging, Charge Subscriptions help drivers feel part of an exclusive club, which strengthens their connection to the brand. This model not only draws in new customers, but encourages repeat usage, creating a community of regular users who feel valued and turn charging into a routine rather than a one-off interaction.
The Charge Subscription advantage: Mutual benefits for CPOs and drivers/ The win-win for CPOs and drivers
Charge Subscriptions bring clear value to both CPOs and EV drivers. CPOs benefit from dependable revenue and a more engaged, loyal customer base, while EV drivers get affordable and accessible charging. This mutually beneficial model makes Charge Subscriptions an ideal choice and strategic addition for any CPO looking to build a stronger, customer-centred network that drives long-term growth.
A smarter, more profitable charging solution
For CPOs looking to increase charge point usage, reliable revenue, and lasting customer relationships, Charge Subscriptions are a future-focused solution for individual drivers to entire fleets. By enhancing the charging experience and adding value through cost-effective subscription options, CPOs can position themselves as leaders in the EV charging market, ready to support the growth of EV infrastructure for years to come.
Key takeaways
- Increased utilisation: Subscribers use charge points more often.
- Predictable revenue: Subscriptions create a more predictable income.
- Enhanced customer loyalty: The EV charging subscription model builds lasting customer relationships.
- Improved user experience: Offers savings, convenience, and a better EV charging journey.
What’s next: Flexible discount options
Today, you can offer standard percentage discounts to customers with Charge Subscriptions. Soon, you’ll be able to offer them flexible choices based on a fixed amount or how much they consume.
Want to optimise your charging network? Get in contact with us to get started or Visit our Help Center to learn more. By adopting Charge Subscriptions, CPOs can strengthen customer loyalty, achieve steady growth, and build a sustainable future for EV charging.
