Measuring hyperlocal markets for effective pricing in EV charging
Your drivers compare prices street by street. Your pricing probably doesn’t. Find out how Monta’s Pricing Engine maps the local market around every charge point in 14 countries, and helps you price for the neighbourhood instead of the whole nation.
What you’ll find in this white paper
Is €0.49 per kWh expensive? It depends on the chargers down the road. Drivers rarely look further than a couple of kilometres, yet 47% of sites are priced at the operator’s standard national rate.
This white paper shows how to close that gap. Building on lessons from hotels and fuel retail, it explains how Monta maps the local market around every site and scores competition with our Market Concentration Index. It also shows how that market structure should shape your next price move.
It’s also upfront about what’s still being tested, and what we’re building next.
Why charging is a hyperlocal business, and why national pricing misses what drivers see on the ground
The Market Concentration Index: a 0–1 score of local competition, measured across 16,000+ sites and nearly 700 operators
What the data shows: 6 in 10 local markets are concentrated, and fewer than 1 in 100 count as competitive
Three market positions, three pricing strategies: the smaller rival, one of several equals, and the dominant player
Inside the Monta Pricing Engine: live in 14 markets, with "Price + Market" recommendations that hold back risky moves
