Driver promotions for charge point operators
Attract, retain, and fill your sites. Promotions are your way to get charge point utilisation up, attract new drivers, and build lasting loyalty with the ones you already have.
Monta gives you targeted, cost-controlled promo tools built into the same system you use to manage your network. Set the incentive, define the controls, choose how it’s distributed. Run your first campaign in minutes.
Every promotion has four parts. You control all of them.
A commercial goal, and the promotion you’d create to reach it
The goal
Drive first sessions at a new site opening.
You want drivers in the area to discover your new location and try it immediately. A frictionless, no-code offer removes every barrier to that first session.
The promotion
Free charge
2 weeks from site opening
New site charge points only
Auto-applied, no code needed
The goal
Increase sessions during the summer period.
A seasonal promotion gives drivers a reason to choose your network over the competition during a specific window. The spend cap keeps your budget predictable.
The promotion
20% percentage discount
Max €15 per driver
June to August
Shared code: SUMMER20
The goal
Re-engage drivers who charged once and haven’t been back.
A targeted win-back offer reminds lapsed drivers your network exists and removes the price barrier that may be keeping them away.
The promotion
Free charge
1 charge per driver
Drivers inactive for 30 days
Auto-applied, no code needed
The goal
Give fleet drivers a permanent discount as part of their contract.
Fleet customers expect a preferential rate. Auto-applying the discount directly to their team means no code distribution, no expiry to manage, and no friction on their end.
The promotion
Percentage discount (e.g. 15%)
No expiry
Fleet team
Auto-applied, no code, no action required
The goal
Turn new signups into repeat chargers
One free charge gets a driver in the door. Three builds the habit. A 60-day window gives them enough time to use the offer and form a pattern.
The promotion
Percentage discount (e.g. 15%)
No expiry
Fleet team
Auto-applied, no code, no action required
The goal
Connect your existing loyalty or POS system to charging promotions
You already have a loyalty programme. You want a purchase, a points milestone, or a member signup to automatically trigger a charging promotion, without building separate infrastructure.
The promotion
Any type, configured per trigger
Loyalty event fires via Partner API
Code auto-redeemed for the driver
No separate voucher infrastructure to build
The goal
Drive first sessions at a new site opening.
You want drivers in the area to discover your new location and try it immediately. A frictionless, no-code offer removes every barrier to that first session.
The promotion
Free charge
2 weeks from site opening
New site charge points only
Auto-applied, no code needed
The goal
Increase sessions during the summer period.
A seasonal promotion gives drivers a reason to choose your network over the competition during a specific window. The spend cap keeps your budget predictable.
The promotion
20% percentage discount
Max €15 per driver
June to August
Shared code: SUMMER20
The goal
Re-engage drivers who charged once and haven’t been back.
A targeted win-back offer reminds lapsed drivers your network exists and removes the price barrier that may be keeping them away.
The promotion
Free charge
1 charge per driver
Drivers inactive for 30 days
Auto-applied, no code needed
The goal
Give fleet drivers a permanent discount as part of their contract.
Fleet customers expect a preferential rate. Auto-applying the discount directly to their team means no code distribution, no expiry to manage, and no friction on their end.
The promotion
Percentage discount (e.g. 15%)
No expiry
Fleet team
Auto-applied, no code, no action required
The goal
Turn new signups into repeat chargers
One free charge gets a driver in the door. Three builds the habit. A 60-day window gives them enough time to use the offer and form a pattern.
The promotion
Percentage discount (e.g. 15%)
No expiry
Fleet team
Auto-applied, no code, no action required
The goal
Connect your existing loyalty or POS system to charging promotions
You already have a loyalty programme. You want a purchase, a points milestone, or a member signup to automatically trigger a charging promotion, without building separate infrastructure.
The promotion
Any type, configured per trigger
Loyalty event fires via Partner API
Code auto-redeemed for the driver
No separate voucher infrastructure to build
Turn promotions into utilization you can measure
Connect your existing loyalty or POS system via API.
Monta’s Partner API lets your existing systems trigger promotions in real time. A purchase event fires a code, the driver redeems it automatically. No separate voucher infrastructure to build or maintain.
Event fires in your system
A purchase, loyalty milestone, or signup triggers a call to the Monta Partner API
Monta creates and assigns the promotion
The code is generated and linked to the driver's account in real time
Driver charges, discount applied automatically
No code entry needed. The promotion applies on the next eligible session.
Cost settled to your account
Fully itemised on your Monta invoice. VAT handled. No separate reconciliation.
Three teams inside your organisation. One tool that serves all of them.
Promotions touch marketing, operations, and engineering. Monta makes each use case self-serve, no tickets between teams, no shared dependency on a developer.
Run driver campaigns without a developer or a sprint
Build promotions directly in Monta Hub. Set the incentive, the controls, the distribution method, and go live. Change or pause a campaign at any time. No engineering dependency.
Respond to individual drivers. Make things right, instantly.
Auto-apply a free charge to a driver who had a bad experience. Or set up a free charge promotion on a new site before it opens. No paper vouchers, no manual credits, no support ticket to finance.
Connect your existing loyalty or POS system via API
Monta’s Partner API lets your existing systems trigger promotions in real time. A purchase event fires a code, the driver redeems it automatically. No separate voucher infrastructure to build or maintain.
FAQs
Yes. Every promotion has controls built in. You can cap the maximum spend per driver, limit how many charges a single code covers (1, 3, or 10), set a validity window, and restrict eligibility to specific sites or charge points. Together these let you set a hard ceiling on what a campaign costs before you launch it.
Both options are available. You can share a code publicly (like SUMMER20) that drivers enter themselves, or you can auto-apply a promotion directly to specific teams, individual drivers, or every new driver who signs up — with no code entry required on their end.
Yes. When you create a promotion you choose its eligibility — specific charge points, a particular site, or your entire network. This means you can run a new site opening offer on just those chargers without it applying across everything you manage.
Yes, via the Monta Partner API. Your existing system can trigger a promotion in real time — a purchase, a loyalty points milestone, or a membership event fires a call to the API, and the promotion is automatically applied to the driver’s account. No separate voucher infrastructure to build or maintain.
Promotion costs are automatically settled to your Monta account and itemised on your invoice. VAT is handled by Monta’s invoicing layer. There is no manual reconciliation required from your finance team.
No. Promotions are fully self-serve inside Monta Hub. Your marketing or operations team can create, edit, pause, or stop a campaign at any time without filing a ticket or waiting on an engineering sprint.
Yes. You can set a total usage limit on a code to control how many drivers redeem it, or leave it open for a broad campaign. Combined with the per-driver spend cap, this gives you two independent levers to control the total cost of the campaign.
Ready to run driver promotions that actually convert?
Attract new drivers, retain the ones you have, and fill your sites with promotions you control.